Clik here to view.
Reconciliation
Since coming to Capital One in December of 2007, I’ve struggled to find a balance for this blog. For the past year and a half, I used this blog as a marketing tool for my freelance business. Now that...
View ArticleClik here to view.
McCain’s missing market share
I have difficulty understanding how McCain is targeting the millennial generation. When I look through my lens, it’s like he doesn’t even exist. His marketing campaign is so skewed that his presence is...
View ArticleClik here to view.
Authors: Create More Buzz for Your Book with a Virtual Book Signing
Here’s a way cool idea on how to use social networking to build an audience. My friend and first time author Carmen Shirkey is harnessing the power of facebook, blogs, twitter, you tube and the gads of...
View ArticleClik here to view.
Flesh Out vs. Flush Out — Either way it’s disgusting
Recent conversation with co-worker: Me: This has been a great brainstorming. I’m going to go back to my desk and flush out some of these ideas. She: Sounds good. Wait. Did you just say ‘flush...
View ArticleClik here to view.
Twitter Translated from Geek Into English
Two years ago I posted how twitter was a “complete waste of my time”. No one I knew used it. Searching was clunky. They didn’t even have a model to generate revenue (still don’t). But the tipping point...
View ArticleClik here to view.
What’s Your City’s Icebreaker Question?
Each city has one. The get to know you question that EVERYONE seems to ask. Be it baby shower or a business networking event, you’re bound to hear it from someone. In DC, be prepared to answer “What do...
View ArticleClik here to view.
Use Twitter to Make the Most Out of Your Next Conference
As a former sales professional, I’ve attended my fair share of conferences. It’s usually ended up being a game of networking roulette—working the room hoping you’ll bump into someone with whom you have...
View ArticleClik here to view.
10 Tips for a Kickass Wanted Ad
Here’s a great example of how to write a job description that works. I found this on Andy Sernovitz’s blog (a must have on your RSS feed if you ask me.) Benifit-driven conversational copy gets you...
View ArticleClik here to view.
Taking the leap…again.
Next Tuesday is my last day at Capital One. It’s been a great ride. I’ve made lots of friends and learned a ton, but I never quite shook the own-your-own-business bug. I’m thinking it’s genetic. My...
View ArticleClik here to view.
On becoming a web “triple threat”
Believe it or not, I started school pursuing Classical Voice. My dream was to be on Broadway (it’s still on my list of things to do before I die). The only problem? I’m not a great dancer. You see, to...
View ArticleClik here to view.
Beach Reads for a Business Owner
In one week, I’ll be at the beach. My out of the office message will be set on my e-mail, but like many business owners, my mind will be still very much focused on my passion — building my business. So...
View ArticleClik here to view.
Is Your Brand Borg or Borzoi?
For nearly a decade, it’s been my personal mission to “rid the world of corporate babble one concise sentence at a time.” Almost nothing gets under my skin more than a brand that actively disconnects...
View Article